Removing ads and changing names

I caved and bought one of those WordPress.com plans. I’ve wanted to move away from the free system for a while now but kept putting it off out of sheer laziness. I would have preferred to use a self-hosting option but, eh, I’m starting a new job soon and don’t want to deal with any of the technical headaches that might come with managing my own site. And plus, I hardly care about extensive features or design anyway; for this silly notebook, I don’t need the greater freedom afforded by a more open system. At just a few dollars a month, whatever, I’ll take the convenience.

Most of all, I’m sick of the ads. My friends have started making a joke of sending me screenshots of the outlandish clickbait garbage WordPress hoists on my site — despite my youth-skewed content, I get so many manipulative pieces trying to trick the elderly into buying god knows what with their meager Social Security checks (or worse yet, a reverse mortgage). I just lost a grandfather to mild dementia among other accumulated diseases and don’t want any association with the advertisers that would have tried to take advantage of him.

Anyway, I’m also taking the opportunity to make a name change. The moment after I created it, I never liked the name for this site… “Marshmellow Pastel” Bleh. It feels too sappy and self-important, which was exactly the opposite of my intention when I mixed soft things and soft colors (and that stupid misspelling!). But lazy inertia preserved it so I’m finally taking my last few free days ahead of re-entering the workforce to eliminate it before busyness steals the chance. With that Real Neat Blog Award I received last week (thanks again!), I can even pretend to retire it on a high note.

For a name, I always wanted something stupid and meaningless, something that reduces everything I do here to the vain frivolity that it is. My old title was, I think, just vain.

So, taking inspiration from the Italian poet Giacomo Leopardi* and an old inside joke, I’m going to re-title this place “Everything is Marshmallows!” — a name too broad to mean anything and too long to ever successfully brand which, I hope, will also gently mock my own worst impulses and keep me from the despairing excesses of the pessimistic writers that I otherwise admire (like Leopardi himself). Maybe if I keep myself in good humor, I can achieve a style closer to Girls’ Last Tour than On the Heights of Despair.

And finally, with that new job, I might need to abide by a less rigorous schedule and decrease my output — expect more of the short-form content I’ve fallen back on in the past couple months while I traveled and fewer long researched pieces. I don’t know how this site will change, but I doubt the new school will tolerate the amount of writing-desk-warming time I had at the old job. Unsettlingly, I also have a small audience now – I hope I do not disappoint.

* [From Leopardi’s own notebook, the Zibaldone: “Everything is evil. I mean, everything that is, is wicked; every existing thing is an evil; everything exists for a wicked end. Existence is a wickedness and is ordained for wickedness. Evil is the end, the final purpose, of the universe… The only good is nonbeing; the only really good thing is the thing that is not, things that are not things; all things are bad.”

Hey, cheer up Jimmy! I’d offer you some candy, if you weren’t dead.]

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